It is 4:00 in the morning and I have already been up for an hour.
I barely slept last night and unfortunately that is nothing new. It is cold in my apartment this morning and my heater is just not able to warm my bones. So as I sit here huddled over my keyboard sipping coffee with desk lamp the only light on in my apartment, I have to some time to think. What I have found myself thinking a lot about lately is social media, “transparency” and business.
There is something that is not sitting right with me about this whole social media thing. How can business, which is by its very nature immoral, secretive, cold and untrustworthy, suddenly be participating in a space where the very foundation is transparency, community, openness and honesty? How can businesses that have screwed over their competitors, fired thousands of people, caused environmental harm, lied to their investors, employed slave labor and have generally had a negative impact on our society now be given the opportunity to trick us again in to thinking that they are all of a sudden “transparent” because they have a twitter account and a facebook page?
What makes you think that the fundamentals of business have changed because it’s now online and suddenly been labeled “transparent”?
